Reuters.com reports on the newest Neiman Marcus Christmas Book, released Tuesday, which is “chock full of luxury gifts that harken to the childhood joys of years past.”

Among the luxuries is a $10 million Zeppelin, $1.7 million personal submarine, a custom-made suit of armor for $20,000, and jewel-encrusted Mr. and Mrs. Potato Head toys at $16,000 a pair. Talk about excesses!