Top Brands
Reuters (via Yahoo!) has an article on the Top Brands worldwide, voted by branding professionals. Apple comes out on top, with Google right behind.
Here’s the Global Top 5:
1. Apple
2. Google
3. Ikea
4. Starbucks
5. Al Jazeera
The Top 5 Brands in North America are:
1. Apple
2. Google
3. Target
4. Starbucks
5. Pixar
Check out the article the top brands from other regions of the world.
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Feb 1st, 2005 at 13:38:56
wow…no coca-cola or disney
Feb 1st, 2005 at 20:09:11
I was gonna say, Coca-Cola is the #1 brand, not Apple. Heck people in Africa (I’ve been there) have never seen an Apple computer but love coca-cola.
Feb 1st, 2005 at 20:20:13
Remember that this list was compiled by “branding professionals,” not the average joe on the street. I guess these professionals are looking at more than just how many people are aware of the brands. Probably looking at how much of an increase in brand recognition there’s been in the past year, or something like that.
Feb 2nd, 2005 at 22:30:19
The article uses the phrase “most influential brand”.
With that in mind, I can see Coca-cola not being in the top five.
Feb 2nd, 2005 at 22:47:53
The others didn’t surprise me, but Apple did. I don’t think of them as being inferior, but I wouldn’t put them at #1. I do think they should be in the top 5 though. It doesn’t surprise me to not see Disney there, though. After doing a study on them during one of my business classes at NKU, I’ve come to realize they are not doing as good as everyone thinks (mainly Michael Eisner’s fault)!! Very interesting article!!