Some of you may have heard the news about Cingular buying AT&T Wireless some months ago. Recently, SBC announced it was buying AT&T. AT&T used to be the parent company of SBC, before the deregulation in the 80’s resulted in many “baby bells.”

I don’t know about you, but it can get confusing keeping up with all these Bell companies. Engadget has put together a guide a run down on the history surrounding AT&T, the deregulation, and all the recent mergers. Interesting reading.

The Engadget Guide to AT&T Wireless/Cingular/SBC/AT&T Merger Mania

1984 - For years there was one phone company: AT&T. Then in 1984 the Justice Department forces AT&T to split up into a bunch of different companies. Seven of those become the regional Baby Bells (the regional Bell operating companies, or RBOCs), while what was left of AT&T handles long-distance.

The late 1990s - One of those regional local phone companies, Texas-based Southwestern Bell Corp, spends the late Nineties scooping up its fellow local phone companies, buying Pacific Telesis Group (PacBell) in 1997, Southern New England Telecommunications in 1998, and Ameritech in 1999. In 2002, SBC Communications, as it is now known, decides to ditch all the regional brand names and call the entire company simply “SBC” in order to “unify its image.”

2000 - SBC combines their cellphone operation with that of BellSouth in a joint venture known as Cingular Wireless. SBC owns 60% of Cingular. BellSouth owns the other 40%.

2001 - As part of a restructuring plan, AT&T decides to spin off their wireless division, known as AT&T Wireless, as a separate company.

2004 - Cingular decides to acquire AT&T Wireless. Cost: $41 billion. AT&T, AT&T Wireless’s former parent, retains rights to the AT&T Wireless brand name as part of 2001’s spin-off agreement. They announce plans to launch a new wireless service under the AT&T Wireless brand name after Cingular completes its acquisition.

2005 - SBC, which you’ll recall is an amalgam of regional Baby Bells spun off from AT&T, reaches an agreement to buy its former parent for $16 billion, $25 billion less than Cingular pays for AT&T Wireless. So SBC owns 60% of Cingular, which bought AT&T Wireless; assuming the Feds okay the deal, SBC will eventually own AT&T, too.