This one comes from business/leadership guru Seth Godin.

…video of a dance tribe forming spontaneously at a music festival.

My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a movement.

Initiators are rare indeed, but it’s scary to be the leader. Guy #3 is rare too, but it’s a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s.

The snowball effect is awesome. To borrow terminology from another source, guy #3 was the tipping point.

As a tangent, I wonder where this is. The scenery in the background is gorgeous!